B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- device usage rate destination selection for Tablet (2013)
In 2013, 22% of travelers used a tablet during the destination selection stage of the travel lifecycle.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PhoCusWright
Primary
Tier B
http://www.dcsplus.net/blog/responsive-travel-websites-are-crucial-for-success ↗
Source Article
Responsive Travel Websites are Crucial for Success
The benefits of a responsive travel website are so compelling there’s no point in even trying to make the case companies in the travel industry can succeed without one. No doubt some are trying, but they’ve put themselves in roughly the same position as a brick-and-mortar store operating with inconv…
Original Research
PhoCusWright
· Original study ↗
Methodology
PhoCusWright's Traveler in 2013 study, cited by DCS Plus blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tablet: 22% device usage rate destination selection. Source: PhoCusWright (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tablet-destination-selection-travel-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tablet-destination-selection-travel-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- device usage rate destination selection for Tablet<br><small>Source: PhoCusWright (2013) · <a href="https://lighthousedata.io/data/tablet-destination-selection-travel-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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