B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- share of content synthetically generated for global content (2026)
By 2026, 90% of content is projected to be synthetically generated (AI-generated).
- Attributed vaguely to 'a research study' and experts' claims
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigohtech.com
Primary
Tier C
https://bigohtech.com/blog/generative-ai-in-content-creation-and-marketing ↗
Source Article
How Businesses Use Generative AI for Content Creation (With Tools)
Original Research
bigohtech.com
· Original study ↗
Methodology
Cited as 'a research study' with no named publisher
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
global content: 90% share of content synthetically generated. Source: bigohtech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/synthetic-content-90pct-2026
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<blockquote cite="https://lighthousedata.io/data/synthetic-content-90pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of content synthetically generated for global content<br><small>Source: bigohtech.com (2026) · <a href="https://lighthousedata.io/data/synthetic-content-90pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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