B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- correlation with real survey data for AI-generated synthetic human profiles (2025)
Researchers demonstrated that AI-generated synthetic human profiles achieve a 95% correlation with real survey data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UC San Diego and KU Leuven
Primary
Tier B
https://www.deepsona.ai/brief/research-studies/ ↗
Source Article
Market Research Studies, Synthetic Data and Academic Findings
Research & Studies
Academic research, industry studies and applied findings from behavioral science, synthetic market research and AI-driven analytics.
Nov 24 2025, 01:30 PM
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Original Research
UC San Diego and KU Leuven
· Original study ↗
Methodology
NeurIPS 2025 research by UC San Diego and KU Leuven on AI-generated synthetic survey respondents
Methodology documented
Segmentation
IndustryAI
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
AI-generated synthetic human profiles: 95% correlation with real survey data. Source: UC San Diego and KU Leuven (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/synthetic-audiences-survey-correlation-2025
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<blockquote cite="https://lighthousedata.io/data/synthetic-audiences-survey-correlation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- correlation with real survey data for AI-generated synthetic human profiles<br><small>Source: UC San Diego and KU Leuven (2025) · <a href="https://lighthousedata.io/data/synthetic-audiences-survey-correlation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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