B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of marketers concerned ai harms brand reputation for marketers (2025)
60% of marketers using AI in daily work are concerned that mass-generated AI content harms brand reputation.
- Subset of marketers who use AI in their daily work
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Synthesia
Primary
Tier B
https://searchmeets.ai/blog/czy-content-tworzony-przez-ai-zabije-marketing-jak-na-sprzedaz-wplynie-b… ↗
Source Article
Czy content tworzony przez AI zabije marketing? Jak na sprzedaż wpłynie brak autentyczności? | Agencja SEO AI SearchMeets.ai
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Opublikowano: 11 lutego, 2026
Ostatnia aktualizacja: 2 lipca, 2026
Roksana Frankowska
Spis treści:
W 2024 roku marketingowy świat przeżył swój „moment ChatGPT”. Zachłyśnięci wizją d…
Original Research
Synthesia
· Original study ↗
Methodology
Synthesia AI statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 60% share of marketers concerned ai harms brand reputation. Source: Synthesia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/synthesia-marketers-brand-reputation-concern-2025
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<blockquote cite="https://lighthousedata.io/data/synthesia-marketers-brand-reputation-concern-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of marketers concerned ai harms brand reputation for marketers<br><small>Source: Synthesia (2025) · <a href="https://lighthousedata.io/data/synthesia-marketers-brand-reputation-concern-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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