B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- purchase completion likelihood increase for buyers exposed to syndicated G2 reviews (2025)
Partners syndicating G2 reviews see buyers 13% more likely to complete a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier A
https://company.g2.com/news/credibility-that-converts-expand-influence-with-g2-reviews ↗
Source Article
Credibility That Converts: Expanding Your Influence with G2 Reviews
BY ROLE
Products
learn
partner
NEWSROOM
JOIN THE TEAM
March 12, 2025
Table of Contents
Working in B2B software, we've all been feeling extra pressure to deliver – from rising competitive threats to the fast pace of AI. Fortunately, marketing teams have an opportunity to combat these pressures and he…
Original Research
G2
· Original study ↗
Methodology
G2 internal data on review syndication network impact
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
buyers exposed to syndicated G2 reviews: 13% purchase completion likelihood increase. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/syndicated-reviews-purchase-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/syndicated-reviews-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- purchase completion likelihood increase for buyers exposed to syndicated G2 reviews<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/syndicated-reviews-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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