B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- purchase switching intent after chatbot for Consumers (2026)
30% of consumers say they are likely to take their purchase to a different brand after a negative chatbot interaction.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cyara
Primary
Tier C
https://redeagle.tech/blog/ai-chatbots-that-actually-work ↗
Source Article
AI Chatbot Development UK: What Actually Works in 2026 [Guide]
In this guide:
- The three things a chatbot needs to actually work in production (knowledge, action, honesty)
- UK 2026 cost arithmetic across seven build paths, in pounds, sourced
- What good resolution rates look like - and why "78%" without context is meaningless
- Four named UK case studies (Llo…
Original Research
Cyara
· Original study ↗
Methodology
Cyara figure cited by Red Eagle
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 30% purchase switching intent after chatbot. Source: Cyara (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/switch-brand-negative-chatbot-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/switch-brand-negative-chatbot-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- purchase switching intent after chatbot for Consumers<br><small>Source: Cyara (2026) · <a href="https://lighthousedata.io/data/switch-brand-negative-chatbot-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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