B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- tiktok engagement growth rate for Swiss watchmaking brands (panel) TikTok accounts (2025)
Annual engagements on TikTok for the panel of Swiss watchmaking brands grew by 18% (to more than 5.8 million annual engagements).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
38
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Colombus Consulting
Primary
Tier A
https://en.colombus-consulting.com/digitalization-of-customer-relationships-among-swiss-watchmakers-… ↗
Source Article
Digitalization of customer relationships among Swiss watchmakers – 2025 edition - Colombus Consulting
For the fourth consecutive year, we are unveiling our annual study dedicated to the Swiss watchmaking industry. This new edition focuses on the digital transformation of watch brands and how they are rethinking their customer relationships through a multichannel approach.
Through an in-depth analysi…
Original Research
Colombus Consulting
· Original study ↗
Methodology
Year-over-year increase vs 2024 (engagement had declined in 2024); study measurements Nov 2024-Jan 2025, panel of 38 major Swiss watchmaking brands (intro cites 40).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swiss watchmaking brands (panel) TikTok accounts: 18% tiktok engagement growth rate. Source: Colombus Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swiss-watchmakers-tiktok-engagement-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/swiss-watchmakers-tiktok-engagement-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- tiktok engagement growth rate for Swiss watchmaking brands (panel) TikTok accounts<br><small>Source: Colombus Consulting (2025) · <a href="https://lighthousedata.io/data/swiss-watchmakers-tiktok-engagement-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.