B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.9%
4.9% -- fan to member conversion rate for Sydney Swans fans (2021)
Sydney Swans converted 4.9% of their 1.031 million fan base into members.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.9%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,031,000
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Roy Morgan
Primary
Tier B
https://mumbrella.com.au/sydney-swans-most-supported-afl-team-following-a-year-of-increased-support-… ↗
Source Article
Sydney Swans most supported AFL team, following a year of increased support league-wide
Sydney Swans most supported AFL team, following a year of increased support league-wide
The Sydney Swans are again listed as Roy Morgan’s most supported AFL team, in the research firm’s annual list. Support has grown league-wide during the past year, with all teams, barring Fremantle experience a su…
Also cited by
hypebot.com
https://www.hypebot.com/
2026-08-15
Original Research
Roy Morgan
· Original study ↗
Methodology
Based on Roy Morgan's annual list
Methodology documented
Segmentation
IndustrySports
RegionAU
Cite this stat
Plain Text
Sydney Swans fans: 4.9% fan to member conversion rate. Source: Roy Morgan (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swans-fan-to-member-conversion
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<blockquote cite="https://lighthousedata.io/data/swans-fan-to-member-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.9%</strong> -- fan to member conversion rate for Sydney Swans fans<br><small>Source: Roy Morgan (2021) · <a href="https://lighthousedata.io/data/swans-fan-to-member-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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