B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- viewership growth rate for Disney+, Hulu, Netflix and Amazon Prime (2020-03)
Disney+, Hulu, Netflix, and Amazon Prime all showed an increase in viewership by over 50% as of March 2020.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://blog.hollywoodbranded.com/how-increased-streaming-may-impact-cinema-advertising ↗
Source Article
How Increased Streaming May Impact Cinema Advertising
How Increased Streaming May Impact Cinema Advertising
Quick Answer
Hollywood Branded looks at how streaming movies may impact cinema advertising, affect marketing dollars, and be the end for theaters.
Is COVID-19 Killing Theaters?
Product placement could be the next move for brands losing theater ad…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Disney+, Hulu, Netflix and Amazon Prime: 50% viewership growth rate. Source: Statista (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/svod-viewership-increase-2020
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<blockquote cite="https://lighthousedata.io/data/svod-viewership-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewership growth rate for Disney+, Hulu, Netflix and Amazon Prime<br><small>Source: Statista (2020-03) · <a href="https://lighthousedata.io/data/svod-viewership-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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