B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- share of travel buyers citing talent recruitment and retention as benefit for travel buyers (2024)
46% of travel buyers cite talent recruitment and retention among the main benefits of adopting a sustainable travel program.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCD Travel
Primary
Tier A
https://www.bcdtravel.com/blog/buyers-travelers-and-companies-arent-always-on-the-same-page-for-sust… ↗
Source Article
Buyers, travelers and companies aren’t always on the same page for sustainability - BCD Travel
BCD Travel surveyed more than 100 travel buyers and almost 1,800 business travelers to gauge the importance of environmental sustainability in business travel. While 82% of companies have sustainability goals in place, only 45% have targets for sustainable business travel. When it comes to business …
Original Research
BCD Travel
· Original study ↗
Methodology
BCD Travel survey of more than 100 travel buyers
Methodology documented
Segmentation
IndustryTravel
Channelcontent
Cite this stat
Plain Text
travel buyers: 46% share of travel buyers citing talent recruitment and retention as benefit. Source: BCD Travel (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainable-travel-benefit-talent-bcd-2024
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<blockquote cite="https://lighthousedata.io/data/sustainable-travel-benefit-talent-bcd-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of travel buyers citing talent recruitment and retention as benefit for travel buyers<br><small>Source: BCD Travel (2024) · <a href="https://lighthousedata.io/data/sustainable-travel-benefit-talent-bcd-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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