B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3x
3x -- sustainable roas benchmark for paid media campaigns (2026)
A sustainable paid ads ROAS benchmark is at least 3:1.
- Broad rule / industry benchmark cited for paid ads
- Specifically highlighted as 'at least 3:1' in general / e-commerce context
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adstellar.ai
Primary
Tier C
https://www.adstellar.ai/blog/paid-media-strategy ↗
Source Article
Paid Media Strategy: A 6
Original Research
adstellar.ai
· Original study ↗
Methodology
Paid ads benchmarks for 2026 by industry, cited by AdStellar
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid media campaigns: 3x sustainable roas benchmark. Source: adstellar.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainable-roas-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/sustainable-roas-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- sustainable roas benchmark for paid media campaigns<br><small>Source: adstellar.ai (2026) · <a href="https://lighthousedata.io/data/sustainable-roas-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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