B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- consumers willing to pay more for sustainable brands for global consumers (2026)
73% of consumers are willing to pay more for products from sustainable brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/2026s-actionable-marketing-data-driven-personalization/ ↗
Source Article
2026 Marketing: Data
Original Research
Nielsen
· Original study ↗
Methodology
Cited as a 2026 Nielsen study; original not verified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 66% | |
| 2026 (current) | 73% | +10.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 73% consumers willing to pay more for sustainable brands. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainable-brand-premium-nielsen-2026
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<blockquote cite="https://lighthousedata.io/data/sustainable-brand-premium-nielsen-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers willing to pay more for sustainable brands for global consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/sustainable-brand-premium-nielsen-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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