B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- consumers willing to pay more for sustainable brands for global consumers (2025)
A Nielsen report found that 66% of consumers are willing to pay more for products from brands committed to a positive environmental impact.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://mercermackay.com/thinking/blog/sustainability-in-tech-buzz/ ↗
Source Article
The buzz around sustainability in tech
The buzz around sustainability in tech
Corporate responsibility to protect our planet is growing in importance. Most organizations today are incorporating ESG mandates into their business strategy with lofty goals for the future. It goes beyond just reducing carbon footprints, to integrating green p…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report cited by Mercer Mackay blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 66% | |
| 2026 | 73% | +10.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 66% consumers willing to pay more for sustainable brands. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers willing to pay more for sustainable brands for global consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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