B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29.11%
29.11% -- daily engagement volume change for corporate sustainability communications on X (Twitter) (2025)
Corporate sustainability communications on social media are associated with an average 29.11% decrease in daily engagement volume across companies' regular communications.
- Response messages, as opposed to broadcast messages, can offset this adverse effect.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.11%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AMCIS 2025 Proceedings (Tao, Yoo, Animesh)
Primary
Tier A
https://aisel.aisnet.org/amcis2025/sig_green/sig_green/1 ↗
Source Article
Green Paradox: How Sustainability Communication Shapes Social Media Engagement?
Paper Type
Complete
Abstract
In recent years, the issue of environmental sustainability has garnered significant attention, prompting many companies to use social media as a platform to communicate their sustainability initiatives to external stakeholders. Nonetheless, research on the impact of corp…
Original Research
AMCIS 2025 Proceedings (Tao, Yoo, Animesh)
· Original study ↗
Methodology
Large-scale observational data from X (formerly Twitter); grounded in social identity theory; AMCIS 2025 Proceedings
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
corporate sustainability communications on X (Twitter): 29.11% daily engagement volume change. Source: AMCIS 2025 Proceedings (Tao, Yoo, Animesh) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-social-media-engagement-decrease
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<blockquote cite="https://lighthousedata.io/data/sustainability-social-media-engagement-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.11%</strong> -- daily engagement volume change for corporate sustainability communications on X (Twitter)<br><small>Source: AMCIS 2025 Proceedings (Tao, Yoo, Animesh) (2025) · <a href="https://lighthousedata.io/data/sustainability-social-media-engagement-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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