B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- consumer influence rate for consumers influenced by brand environmental sustainability practices (2023)
73% of consumers are influenced by a brand's environmental sustainability practices.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://linchpinseo.com/blog/balancing-short-term-and-long-term-marketing-initiatives/ ↗
Source Article
Linchpin SEO : Tips for Balancing Short-term and Long-term Marketing Initiatives
In the dynamic business world, juggling short-term and long-term marketing strategies is akin to walking a tightrope. On one side, short-term tactics offer immediate results and quick wins, which are vital for keeping the momentum in a fast-paced market. Conversely, long-term strategies are the corn…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report, as cited by Linchpin SEO
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers influenced by brand environmental sustainability practices: 73% consumer influence rate. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-influence-nielsen
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<blockquote cite="https://lighthousedata.io/data/sustainability-influence-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer influence rate for consumers influenced by brand environmental sustainability practices<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/sustainability-influence-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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