B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- consumer influence rate for American adults (2023)
75% of American adults who shop online consider free shipping a decisive factor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Cazoomi
Primary
Tier A
https://www.cazoomi.com/blog/7-proven-strategies-to-increase-aov-for-an-ecommerce-business/ ↗
Source Article
7 Proven Strategies to Increase AOV for an eCommerce Business
Kate Parish
is chief marketing officer at Onilab, a Magento development agency. Kate helps businesses grow by developing practical and measurable digital marketing strategies. She shares her expertise in SEO, branding, link-building, and digital marketing tools for attracting, nurturing, and convert…
Original Research
Cazoomi
· Original study ↗
Methodology
Percentage of American adults who consider free shipping a decisive factor when shopping online.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
American adults: 75% consumer influence rate. Source: Cazoomi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-shipping-influence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/free-shipping-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer influence rate for American adults<br><small>Source: Cazoomi (2023) · <a href="https://lighthousedata.io/data/free-shipping-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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