B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39.5%
39.5% -- price premium for sustainability-marketed CPG products (2021)
Sustainability-marketed CPG products command a 39.5% price premium.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39.5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NYU Stern Center for Sustainable Business
Primary
Tier B
https://www.ardentmills.com/news/cpg-sustainability-trends-regenerative-agriculture/ ↗
Source Article
Sustainability Can Deliver on Both Consumer Demand and Profitability
Original Research
NYU Stern Center for Sustainable Business
· Original study ↗
Methodology
NYU Stern Sustainable Market Share Index, updated March 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sustainability-marketed CPG products: 39.5% price premium. Source: NYU Stern Center for Sustainable Business (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-cpg-price-premium
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<blockquote cite="https://lighthousedata.io/data/sustainability-cpg-price-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.5%</strong> -- price premium for sustainability-marketed CPG products<br><small>Source: NYU Stern Center for Sustainable Business (2021) · <a href="https://lighthousedata.io/data/sustainability-cpg-price-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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