B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- price premium for customer experience (2022)
Customers will pay an average 13% price premium with a better customer experience, according to PwC.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
PwC
Primary
Tier A
https://www.netsuite.com.sg/portal/sg/resource/articles/ecommerce/ecommerce-holiday-readiness.shtml ↗
Source Article
23 Ecommerce Holiday Readiness Tips & FREE Checklist for 2022
Ecommerce businesses are deep in preparations for the 2022 holiday season, expecting more customers to shop and make larger percentages of their purchases online than ever before. Statista is predicting ecommerce sales to increase by between 14% - 17.7% across Asia Pacific (APAC) by the end of 2022.…
Original Research
PwC
· Original study ↗
Methodology
PwC study on customer experience
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
customer experience: 13% price premium. Source: PwC (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-price-premium-2022
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<blockquote cite="https://lighthousedata.io/data/customer-experience-price-premium-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- price premium for customer experience<br><small>Source: PwC (2022) · <a href="https://lighthousedata.io/data/customer-experience-price-premium-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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