B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- share of companies increasing marketing efforts for Businesses that survived the 2009 market crash (2020)

Name: Share Of Companies Increasing Marketing Efforts Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2020 · n=200 · Hustle

Around 60% of surveyed businesses that survived the 2009 market crash went on the offensive with their marketing efforts.

Value is reported as an approximation ('around 60%')

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Attribution: Hustle View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2020

Entity

Businesses that survived the 2009 market crash

Sample Size

200

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hustle Primary Tier B

https://www.benjamin-david.com/2020/06/how-to-turn-uncertainty-into-opportunity-with-paid-media/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Common Crawl

Source Article

How to turn uncertainty into opportunity with paid media

Original Research

Hustle · Original study ↗

Methodology

Survey of more than 200 businesses that survived the 2009 market crash, conducted by Hustle

Methodology documented

Segmentation

Industrymedia_entertainment Company SizeEnterprise RegionGlobal RoleAll marketers

Cite this stat

Plain Text

Businesses that survived the 2009 market crash: 60% share of companies increasing marketing efforts. Source: Hustle (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/survivor-companies-offensive-marketing-2009

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<blockquote cite="https://lighthousedata.io/data/survivor-companies-offensive-marketing-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of companies increasing marketing efforts for Businesses that survived the 2009 market crash<br><small>Source: Hustle (2020) · <a href="https://lighthousedata.io/data/survivor-companies-offensive-marketing-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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