B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- share purchasing rarely for Survey respondents (eCommerce buyers) (2025)
12% of survey respondents (18 people out of 150) purchase rarely.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
daiom.in
Primary
Tier C
https://daiom.in/metric-of-the-week-purchase-frequency/ ↗
Source Article
Metric of the Week - Purchase Frequency
In today’s competitive eCommerce world, many brands face the challenge of turning one-time buyers into repeat customers.
While attracting new customers is important, the real growth lies in getting your existing customers to come back. If they don’t, you risk losing out on valuable revenue.
Studies …
Original Research
daiom.in
· Original study ↗
Methodology
Survey of 150 respondents cited in blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Survey respondents (eCommerce buyers): 12% share purchasing rarely. Source: daiom.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/survey-rarely-purchasers-12pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/survey-rarely-purchasers-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share purchasing rarely for Survey respondents (eCommerce buyers)<br><small>Source: daiom.in (2025) · <a href="https://lighthousedata.io/data/survey-rarely-purchasers-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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