B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- incremental response rate lift for Franklin Madison Direct clients (2025)
Franklin Madison Direct's Surround tactic drove an average 22% incremental increase in campaign response rates across 33 clients.
- Represents an aggregate average lift across 33 clients using the Surround direct mail and digital integration tactic
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
33
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier A
https://franklinmadisondirect.com/success-stories/surround-amplifies-success-for-top-tier-brands/ ↗
Source Article
Surround amplifies success for top-tier brands
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
all industries
Nearly three dozen Franklin Madison Di…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Average incremental increase in response rates driven by Surround tactic.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Franklin Madison Direct clients: 22% incremental response rate lift. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/surround_average_lift
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<blockquote cite="https://lighthousedata.io/data/surround_average_lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- incremental response rate lift for Franklin Madison Direct clients<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/surround_average_lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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