B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- campaign budget share for Franklin Madison Direct clients (Surround tactic) (2025)
The Surround integrated direct mail and digital tactic required 5% of the total campaign budget across Franklin Madison Direct clients.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
33
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier B
https://franklinmadisondirect.com/success-stories/surround-amplifies-success-for-top-tier-brands/ ↗
Source Article
Surround amplifies success for top-tier brands
all industries
FM Direct clients integrated Surround, achieving an average 22% lift in performance
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. S…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Vendor-reported share of total campaign budget allocated to Surround tactic
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Franklin Madison Direct clients (Surround tactic): 5% campaign budget share. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/surround-budget-share-5pct
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<blockquote cite="https://lighthousedata.io/data/surround-budget-share-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- campaign budget share for Franklin Madison Direct clients (Surround tactic)<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/surround-budget-share-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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