B
Evidence Grade B
Graded
under review
Safe to Cite
Current
72%
72% -- customer outflow decrease rate for SurfStitch (2026)
SurfStitch recorded a 72% decrease in customer outflow following the implementation of a win-back campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Todays.Agency
Primary
Tier B
https://todays.agency/how-to-leverage-ppc-to-grow-your-ecommerce-business/ ↗
Source Article
How to Leverage PPC to Grow Your eCommerce Business
Marketing technology is the synergy of tools and activities that support marketing communications and sales. Technology is often associated with a high complexity of work, long-term implementation and the use of a large number of magical shortcuts. I decided to show an approach to technology with a …
Original Research
Todays.Agency
· Original study ↗
Methodology
Single-company win-back campaign case study (campaigns timed at 4, 8, and 12 months since last purchase)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SurfStitch: 72% customer outflow decrease rate. Source: Todays.Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/surfstitch-winback-outflow-decrease
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<blockquote cite="https://lighthousedata.io/data/surfstitch-winback-outflow-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- customer outflow decrease rate for SurfStitch<br><small>Source: Todays.Agency (2026) · <a href="https://lighthousedata.io/data/surfstitch-winback-outflow-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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