B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61.25%
61.25% -- ab test win rate for Surefoot (2018)
Surefoot achieved a 61.25% win rate across all client A/B tests and personalization campaigns in 2018.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61.25%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
158
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Surefoot
Primary
Tier A
https://surefoot.me/blog-posts/2018-reflection-and-2019-direction ↗
Source Article
2018 reflection and 2019 direction | Surefoot
4 min read · Last updated April 30, 2026
2018 reflection and 2019 direction
Well folks, 2018 is in the rearview mirror and we here at surefoot are fresh off the holidays with new resolutions and larger-waisted pants.
Well folks, 2018 is in the rearview mirror and we here at surefoot are fresh off th…
Original Research
Surefoot
· Original study ↗
Methodology
Across 158 A/B tests and personalization campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Surefoot: 61.25% ab test win rate. Source: Surefoot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/surefoot-ab-test-win-rate-2018
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<blockquote cite="https://lighthousedata.io/data/surefoot-ab-test-win-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.25%</strong> -- ab test win rate for Surefoot<br><small>Source: Surefoot (2018) · <a href="https://lighthousedata.io/data/surefoot-ab-test-win-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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