B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
30%
30% -- ab test win rate for companies running A/B testing programs (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conversionista
Primary
Tier B
https://conversionista.com/blogs/5d-a-new-way-to-measure-the-results-of-your-ab-tests/ ↗
Source Article
5D – A New Way to Measure the Results of Your A/B Tests
Let's start by defining our problem. An A/B test can have three types of results:
- Winner
- Draw
- Loser
When talking about "win rate," we mean the proportion of your total tests that produce a winner.
What win rate should you expect?
We usually say that most companies and organizations have a win …
Original Research
Conversionista
· Original study ↗
Methodology
Agency benchmark based on Conversionista's client experience; not a formal survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies running A/B testing programs: 30% ab test win rate. Source: Conversionista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-test-win-rate-benchmark-30pct
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<blockquote cite="https://lighthousedata.io/data/ab-test-win-rate-benchmark-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ab test win rate for companies running A/B testing programs<br><small>Source: Conversionista (2024) · <a href="https://lighthousedata.io/data/ab-test-win-rate-benchmark-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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