B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- customer return likelihood delta for Ecommerce customers who contact customer support (Native Commerce merchants) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Native Commerce
Primary
Tier A
https://thenativecommerce.com/blog/scaling-ecommerce-operations-podcast-with-marat-bolatov-and-melis… ↗
Source Article
Native Commerce x Intercom: Smarter, Actionable AI Support
🚀 Native Commerce x Intercom: Smarter, Actionable AI Support
We’re excited to share our integration with Intercom’s Fin AI, bringing intelligent, real-time support directly into Native Commerce.
How It Works
From the start of a conversation, Fin can:
- Identify the customer using phone, email, or or…
Original Research
Native Commerce
· Original study ↗
Methodology
Based on Native Commerce's internal analysis of 'thousands of orders'; exact sample size and methodology not stated. Post is undated; vintage approximated to 2025 based on publication context (Intercom Fin AI integration era).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce customers who contact customer support (Native Commerce merchants): 20% customer return likelihood delta. Source: Native Commerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/support-contact-customers-return-likelihood
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<blockquote cite="https://lighthousedata.io/data/support-contact-customers-return-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer return likelihood delta for Ecommerce customers who contact customer support (Native Commerce merchants)<br><small>Source: Native Commerce (2025) · <a href="https://lighthousedata.io/data/support-contact-customers-return-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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