B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

25%

25% -- email revenue share of total for supplement brands (good tier benchmark) (2025)

Name: Email Revenue Share Of Total Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Excelsior Hunt (excelohunt.com)

Supplement brands reaching a 'Good' benchmark tier achieve an email revenue share of 25% of total revenue.

Table classifies performance tiers as Good, Great, and Best-in-Class rather than industry-wide averages

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Attribution: Excelsior Hunt (excelohunt.com) View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2025

Entity

supplement brands (good tier benchmark)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Excelsior Hunt (excelohunt.com) Primary Tier B

https://www.excelohunt.com/blog/email-marketing-for-supplements/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Email Marketing for Health & Supplement Brands: Compliance, Trust & Conversions

Email Marketing for Health & Supplement Brands: Compliance, Trust & Conversions Health and supplement brands play email marketing on hard mode. You can’t make disease claims. You can’t promise miracle results. Half your subject lines will get flagged if you’re not careful. And your customers need mo…

Original Research

Excelsior Hunt (excelohunt.com) · Original study ↗

Methodology

Benchmark tiers: average 25%, good 35%, great 45%+. Mid 'good' tier extracted; table also reports welcome flow conversion (5/10/15%+), replenishment flow conversion (15/25/35%+), subscription conversion (8/15/25%+), 90-day repeat purchase rate (25/35/50%+), subscriber retention 6-month (60/75/85%+).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

supplement brands (good tier benchmark): 25% email revenue share of total. Source: Excelsior Hunt (excelohunt.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/supplement-benchmark-table-good-tier

HTML Embed

<blockquote cite="https://lighthousedata.io/data/supplement-benchmark-table-good-tier" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email revenue share of total for supplement brands (good tier benchmark)<br><small>Source: Excelsior Hunt (excelohunt.com) (2025) · <a href="https://lighthousedata.io/data/supplement-benchmark-table-good-tier" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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