B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16,000,000
16,000,000 -- campaign video views for BEN #SuperpowerForGood campaign (2016 Gates Annual Letter) (2016)
The campaign videos achieved over 16 million views.
- Stated as over 16M views
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16,000,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BEN (Product Placement)
Primary
Tier B
https://ben.productplacement.com/case-study/superpowerforgood/ ↗
Source Article
#SUPERPOWERFORGOOD - BEN
#SUPERPOWERFORGOOD
The Launch of the 2016 Gates Annual Letter
THE CHALLENGE
The Bill Gates Catalyst 3 asked BEN to maximize awareness for the 2016 Gates Annual Letter and to persuade viewers to engage with the Annual Letter during its release. Unlike previous years, Bill and Melinda Gates targeted t…
Original Research
BEN (Product Placement)
· Original study ↗
Methodology
Vendor case study self-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BEN #SuperpowerForGood campaign (2016 Gates Annual Letter): 16,000,000 campaign video views. Source: BEN (Product Placement) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/superpowerforgood-video-views-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/superpowerforgood-video-views-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16,000,000</strong> -- campaign video views for BEN #SuperpowerForGood campaign (2016 Gates Annual Letter)<br><small>Source: BEN (Product Placement) (2016) · <a href="https://lighthousedata.io/data/superpowerforgood-video-views-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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