B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
16%
16% -- audience share for Superfans (2024)
Superfans comprise 16 percent of the IPL audience.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Crisp Insights and Kadence International
Primary
Tier A
https://brandequity.economictimes.indiatimes.com/news/research/fintech-brands-struggle-for-male-view… ↗
Source Article
Fintech brands struggle for male viewer's attention during IPL’24: Report
- Research
- 2 min read
Fintech brands struggle for male viewer's attention during IPL’24: Report
The report revealed that consumer brands top the chart, brands like Dream11, Tata Group, Jio, My11 Circle, Pepsi and CEAT are most noticed during IPL’24 by different audiences. It also highlighted that …
Original Research
Crisp Insights and Kadence International
· Original study ↗
Methodology
e-DART IPL’24 report by Crisp Insights and Kadence International
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Superfans: 16% audience share. Source: Crisp Insights and Kadence International (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/superfans-audience-share-2024
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<blockquote cite="https://lighthousedata.io/data/superfans-audience-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- audience share for Superfans<br><small>Source: Crisp Insights and Kadence International (2024) · <a href="https://lighthousedata.io/data/superfans-audience-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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