B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43%
43% -- purchase intent increase for Superdrug Roblox campaign participants (UK) (2024)
Superdrug's UK Roblox campaign achieved a 43% increase in purchase intent among participants.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Superdrug
Primary
Tier B
https://geeiq.com/roblox-to-increase-sales/ ↗
Source Article
3 brands using Roblox to sell more - GEEIQ
Brands are using Roblox to increase sales in the real world.
In April 2024, Walmart became the first brand to sell real-world items on Roblox. Months later, Roblox announced their partnership with Shopify, meaning brands will be able to sell physical products directly from the platform in 2025.
Mark…
Original Research
Superdrug
· Original study ↗
Methodology
Purchase intent increase measured among campaign participants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Superdrug Roblox campaign participants (UK): 43% purchase intent increase. Source: Superdrug (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/superdrug-purchase-intent-lift
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<blockquote cite="https://lighthousedata.io/data/superdrug-purchase-intent-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- purchase intent increase for Superdrug Roblox campaign participants (UK)<br><small>Source: Superdrug (2024) · <a href="https://lighthousedata.io/data/superdrug-purchase-intent-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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