B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25,000,000
25,000,000 -- tweet volume for Super Bowl XLVIII (2014-02)
Super Bowl XLVIII generated approximately 25 million tweets.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25,000,000
Unit
Count
Data Vintage
2014-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twitter
Primary
Tier B
https://fashionandmash.wordpress.com/2014/02/03/jc-penney-tried-but-failed-to-nail-social-marketing-… ↗
Source Article
JC Penney tried, but failed to nail social marketing during Super Bowl XLVIII
Last year’s Super Bowl game was all about the success Oreo achieved with its Dunk in the Dark instant Twitter response. While lots of brands played with social this time round – from Tide to Chobani – no one quite nailed it in the same way, or certainly not with a legitimate real-time feel to it.
JC…
Original Research
Twitter
· Original study ↗
Methodology
Platform event tweet volume reported by publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl XLVIII: 25,000,000 tweet volume. Source: Twitter (2014-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-xlviii-tweets-25-million
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-xlviii-tweets-25-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000,000</strong> -- tweet volume for Super Bowl XLVIII<br><small>Source: Twitter (2014-02) · <a href="https://lighthousedata.io/data/super-bowl-xlviii-tweets-25-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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