B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33,000,000
33,000,000 -- online video views for Honda CR-V and Acura NSX Super Bowl XLVI ads (RPA/rp&) (2012)
Honda CR-V and Acura NSX Super Bowl XLVI commercials achieved over 33 million online views before airing on television.
- Represents combined views for both ads prior to broadcast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33,000,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RPA
Primary
Tier B
http://www.trustcollective.com/portfolio/content/rpa_superbowl.php ↗
Source Article
RPA and rp& Dominate Super Bowl XLVI
Original Research
RPA
· Original study ↗
Methodology
Agency-reported campaign metric for pre-release online views of Super Bowl XLVI spots
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Honda CR-V and Acura NSX Super Bowl XLVI ads (RPA/rp&): 33,000,000 online video views. Source: RPA (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-xlvi-honda-acura-online-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-xlvi-honda-acura-online-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33,000,000</strong> -- online video views for Honda CR-V and Acura NSX Super Bowl XLVI ads (RPA/rp&)<br><small>Source: RPA (2012) · <a href="https://lighthousedata.io/data/super-bowl-xlvi-honda-acura-online-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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