B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9,000,000
9,000,000 -- average youtube views for Super Bowl ads released online before the game (2012)
Super Bowl ads that ran online prior to the game in 2012 received an average of 9 million views on YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9,000,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouTube
Primary
Tier B
http://rodgerstownsend.com/blog/how-to-spend-$275-million-in-48-minutes-three-super-bowl-ad-trends-f… ↗
Source Article
RT - How to Spend $275 Million in 48 Minutes: Three Super Bowl Ad Trends for 2013
Original Research
YouTube
· Original study ↗
Methodology
YouTube research; comparison group of ads that waited got 1.3 Million average views
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl ads released online before the game: 9,000,000 average youtube views. Source: YouTube (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-teaser-youtube-views-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-teaser-youtube-views-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9,000,000</strong> -- average youtube views for Super Bowl ads released online before the game<br><small>Source: YouTube (2012) · <a href="https://lighthousedata.io/data/super-bowl-teaser-youtube-views-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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