B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$8,000,000
$8,000,000 -- super bowl ad production cost for Super Bowl advertising (2025)
Super Bowl spots averaged $8 million in production costs alone during 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$8,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier B
https://virvid.ai/blog/ai-video-ads-vs-traditional-video-ads-cost-performance-roi-2026 ↗
Source Article
AI Video Ads vs Traditional Video Ads: Cost, Performance & ROI Comparison
AI Video Ads vs Traditional Video Ads: Cost, Performance & ROI Comparison
AI-generated video ads slash production costs by 96%. Consumer research reveals they trigger weaker memory activation and negative brand perception when the AI origin is obvious.
This creates a strategic paradox for marketers …
Original Research
Simulmedia
· Original study ↗
Methodology
Simulmedia 2025 industry guide
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
Super Bowl advertising: $8,000,000 super bowl ad production cost. Source: Simulmedia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-production-cost-8m
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<blockquote cite="https://lighthousedata.io/data/super-bowl-production-cost-8m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8,000,000</strong> -- super bowl ad production cost for Super Bowl advertising<br><small>Source: Simulmedia (2025) · <a href="https://lighthousedata.io/data/super-bowl-production-cost-8m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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