B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$50,000,000
$50,000,000 -- sponsorship deal value for Super Bowl halftime show sponsorship (2022)
The NFL was shopping the Super Bowl halftime show sponsorship deal around for approximately $50 million.
- Reported asking price/shopping amount; exact terms of finalized deal not made public
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$50,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The New York Times
Primary
Tier B
https://digitalmediawire.com/apple-music-to-sponsor-super-bowl-halftime-show-amidst-push-into-sports… ↗
Source Article
Apple Music To Sponsor Super Bowl Halftime Show Amidst Push Into Sports
The Verge reports: “Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime show in February this year, which featured performances from Dr. Dre, Snoop Dogg, Emi…
Original Research
The New York Times
· Original study ↗
Methodology
New York Times report on NFL sponsorship asking price; final terms not disclosed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl halftime show sponsorship: $50,000,000 sponsorship deal value. Source: The New York Times (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-halftime-sponsorship-50m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-halftime-sponsorship-50m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50,000,000</strong> -- sponsorship deal value for Super Bowl halftime show sponsorship<br><small>Source: The New York Times (2022) · <a href="https://lighthousedata.io/data/super-bowl-halftime-sponsorship-50m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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