B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
$22,800,000
$22,800,000 -- sponsorship deal value for Databricks (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$22,800,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inc.com
Primary
Tier B
https://www.inc.com/liyana-illyas/databricks-uc-berkeley/91410749 ↗
Source Article
Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.
The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.
Original Research
Inc.com
· Original study ↗
Methodology
Corporate sponsorship agreement reported by Inc.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Databricks: $22,800,000 sponsorship deal value. Source: Inc.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/databricks-cal-football-sponsorship-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/databricks-cal-football-sponsorship-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$22,800,000</strong> -- sponsorship deal value for Databricks<br><small>Source: Inc.com (2026) · <a href="https://lighthousedata.io/data/databricks-cal-football-sponsorship-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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