B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- stock market outperformance for Super Bowl advertisers (2025)
Brands that advertise in the Super Bowl outperform the broader stock market by 1%.
- The underlying primary research source and time horizon for the outperformance calculation are not specified in the case study text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
awards.strategyonline.ca
Primary
Tier C
https://awards.strategyonline.ca/winners/winner/2025/?e=200242&n=The+TD+Super+Portfolio ↗
Source Article
2025 Winner
Original Research
awards.strategyonline.ca
· Original study ↗
Methodology
Stat cited in campaign; original research source not identified in article
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RegionNorth America
Cite this stat
Plain Text
Super Bowl advertisers: 1% stock market outperformance. Source: awards.strategyonline.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-advertisers-stock-outperformance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-advertisers-stock-outperformance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- stock market outperformance for Super Bowl advertisers<br><small>Source: awards.strategyonline.ca (2025) · <a href="https://lighthousedata.io/data/super-bowl-advertisers-stock-outperformance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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