B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- stock market outperformance for purpose-driven companies (2025)
Companies with a strong sense of purpose outperform the stock market by 42%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://stratos.agency/blog/defining-your-company-mission-statement-5-things-to-consider/ ↗
Source Article
Defining your Company Mission Statement - 5 Things to Consider - Stratos
When it comes to building a strong and memorable brand, your company’s mission statement is what can make you truly unique.
It represents your purpose, values, and aspirations, serving as the foundation upon which your brand identity is built.
Whether you’re a startup, or a seasoned company seeking …
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited Harvard Business Review study on purpose-driven companies
Methodology documented
Segmentation
Industrymarketing
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Plain Text
purpose-driven companies: 42% stock market outperformance. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purpose-driven-companies-outperform-42
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<blockquote cite="https://lighthousedata.io/data/purpose-driven-companies-outperform-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- stock market outperformance for purpose-driven companies<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/purpose-driven-companies-outperform-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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