B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- follower growth rate for Sunshine Village Twitter and Facebook (2011)
Sunshine Village experienced a 7% increase in both Twitter followers and Facebook fans over the span of one week during its 2011 social media promotion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Slopefillers
Primary
Tier C
http://www.slopefillers.com/slopefillers-awards-2011best-ski-resort-twitter-campaign/ ↗
Source Article
SLOPEFILLERS AWARDS 2011: BEST SKI RESORT TWITTER CAMPAIGN
WINNER – BEST SOCIAL MEDIA PROMOTION: Sunshine Village “Win Ski Passes Before Opening Day”
Source: http://www.slopefillers.com/slopefillers-awards-2011best-ski-resort-twitter-campaign/
Choosing the best Twitter promotion is like sifting through all your guests to find the best skier on your mountain…
Original Research
Slopefillers
· Original study ↗
Methodology
Growth over one week attributed to the #WinSkiPassesB4OpeningDay contest; reported via Slopefillers Awards case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sunshine Village Twitter and Facebook: 7% follower growth rate. Source: Slopefillers (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sunshine-village-follower-growth-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sunshine-village-follower-growth-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- follower growth rate for Sunshine Village Twitter and Facebook<br><small>Source: Slopefillers (2011) · <a href="https://lighthousedata.io/data/sunshine-village-follower-growth-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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