77% -- game completion rate for Sunlight Smart Water Saver Game (Unilever/Digitata campaign, Western Cape South Africa) (2018)

Name: Game Completion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2018 · Mobile Marketing Association (MMA Global)

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Attribution: Mobile Marketing Association (MMA Global) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

77%

Unit

Percentage

Data Vintage

2018

Entity

Sunlight Smart Water Saver Game (Unilever/Digitata campaign, Western Cape South Africa)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA Global) Primary Tier A

https://mmaglobal.com/casestudies/sunlight-smart-water-saver-game ↗

Confidence: 77/100 Vintage: 2018 Channel: Common Crawl

Source Article

Sunlight Smart water Saver Game

Original Research

Mobile Marketing Association (MMA Global) · Original study ↗

Methodology

Completion rate calculated on the 425,551 players who started the game; self-reported campaign results published as MMA Global case study.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Sunlight Smart Water Saver Game (Unilever/Digitata campaign, Western Cape South Africa): 77% game completion rate. Source: Mobile Marketing Association (MMA Global) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sunlight-water-saver-game-completion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sunlight-water-saver-game-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- game completion rate for Sunlight Smart Water Saver Game (Unilever/Digitata campaign, Western Cape South Africa)<br><small>Source: Mobile Marketing Association (MMA Global) (2018) · <a href="https://lighthousedata.io/data/sunlight-water-saver-game-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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