B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.8x
3.8x -- campaign roi for SunLife pet insurance scented direct mail campaign (2026)
SunLife achieved a campaign ROI of 3.8:1 for its pet insurance scented direct mail campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.8x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketreach / SunLife
Primary
Tier B
https://www.marketreach.co.uk/case-studies/sunlife-used-scented-direct-mail-attracting-new-pet-insur… ↗
Source Article
Sunlife used scented direct mail in attracting new pet insurers
Original Research
Marketreach / SunLife
· Original study ↗
Methodology
Campaign ROI reported by brand case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SunLife pet insurance scented direct mail campaign: 3.8x campaign roi. Source: Marketreach / SunLife (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sunlife-campaign-roi-3-8-1
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<blockquote cite="https://lighthousedata.io/data/sunlife-campaign-roi-3-8-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8x</strong> -- campaign roi for SunLife pet insurance scented direct mail campaign<br><small>Source: Marketreach / SunLife (2026) · <a href="https://lighthousedata.io/data/sunlife-campaign-roi-3-8-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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