B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- summer vacation planning rate for US consumers (2025)
44% of Americans plan a summer vacation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NerdWallet
Primary
Tier B
https://qa.outfront.dev/blog/as-international-arrivals-drop-ooh-can-help-travel-destinations-tourist… ↗
Source Article
Five Ways OOH Can Help Travel Destinations & Tourist Attractions Stay Busy | Brand Central Station | OUTFRONT
As International Arrivals Drop, Here's Five Ways OOH Can Help Travel Destinations & Tourist Attractions Stay Busy This Summer
May 1, 2025
For tourist attractions and travel destinations reliant on visitors from outside the United States, the coming summer looks challenging. Billions of dollars of to…
Original Research
NerdWallet
· Original study ↗
Methodology
NerdWallet survey cited by OUTFRONT
Methodology documented
Segmentation
Industryb2b_saas,travel_hospitality
RegionUS
Channelcontent
Cite this stat
Plain Text
US consumers: 44% summer vacation planning rate. Source: NerdWallet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/summer-vacation-intent-44-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/summer-vacation-intent-44-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- summer vacation planning rate for US consumers<br><small>Source: NerdWallet (2025) · <a href="https://lighthousedata.io/data/summer-vacation-intent-44-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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