B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- view through rate increase from subtitles for online video content (2024)
Including subtitles in videos can increase the view-through rate by 80%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
v2solutions.com
Primary
Tier C
https://www.v2solutions.com/blogs/master-2024-video-marketing-strategies/ ↗
Source Article
Unlock 2024's Expert Video Marketing Trends & Strategies
As we reach the middle of 2024, the curve of video marketing has shown a major shift. Marketers, we hope you're listening and keeping up with the video marketing trends. Video marketing trends have become imperative for brands striving to tap into the audience's attention to establish strong connect…
Original Research
v2solutions.com
· Original study ↗
Methodology
Claimed increase in view-through rate from adding subtitles; cited from unnamed source (footnote 2)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video content: 80% view through rate increase from subtitles. Source: v2solutions.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subtitles-view-through-rate-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/subtitles-view-through-rate-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- view through rate increase from subtitles for online video content<br><small>Source: v2solutions.com (2024) · <a href="https://lighthousedata.io/data/subtitles-view-through-rate-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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