B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- engagement increase from subtitles for Video content with subtitles (2024)
Subtitles can increase video engagement by between 12% and 40%.
- Reported as a range of 12% to 40% based on external reports cited in the blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
voiceboxagency.co.uk
Primary
Tier C
https://voiceboxagency.co.uk/how-subtitles-became-the-keystone-of-political-communications/ ↗
Source Article
Subtitles: the keystone of political communications? | VoiceBox
If you work in political communications, you’ll know that online messaging in our digitised world is all about, to paraphrase one former Prime Minister, subtitles, subtitles, subtitles.
At every election, political parties dedicate a large portion of their respective budgets to getting their message…
Original Research
voiceboxagency.co.uk
· Original study ↗
Methodology
Reported range 12-40%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video content with subtitles: 12% engagement increase from subtitles. Source: voiceboxagency.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subtitles-engagement-increase-12-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/subtitles-engagement-increase-12-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- engagement increase from subtitles for Video content with subtitles<br><small>Source: voiceboxagency.co.uk (2024) · <a href="https://lighthousedata.io/data/subtitles-engagement-increase-12-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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