B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
200,000,000
200,000,000 -- unique visitors for Subservient Chicken (Burger King viral campaign) (2011)
The Subservient Chicken campaign site had received more than 200 million unique visitors worldwide.
- self-reported/claimed by agency behind the campaign
- more than 200 million
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
200,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Barbarian Group
Primary
Tier B
http://barbariangroup.com/posts/555-not_so_sure_about_the_internet ↗
Source Article
not so sure about the internet : bruce winterton's blog :
Not so sure about The Internet
Hilarious debate among Hollywood types at last week’s Digital Upfront about whether or not there’s been an internet video “hit” yet. Ha. Really? How about the fact that Time magazine chose user generated video content as their person of the year in 2006?
And, I guess, …
Original Research
The Barbarian Group
· Original study ↗
Methodology
Agency blog post citing cumulative unique visitors to its own viral campaign site; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subservient Chicken (Burger King viral campaign): 200,000,000 unique visitors. Source: The Barbarian Group (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subservient-chicken-unique-visitors
HTML Embed
<blockquote cite="https://lighthousedata.io/data/subservient-chicken-unique-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>200,000,000</strong> -- unique visitors for Subservient Chicken (Burger King viral campaign)<br><small>Source: The Barbarian Group (2011) · <a href="https://lighthousedata.io/data/subservient-chicken-unique-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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