B Evidence Grade B Graded under review Safe to Cite Dated

45.8%

45.8% -- share of email subscribers marking emails as spam due to frequency for Email subscribers (2023)

2023  · TechnologyAdvice

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Attribution: TechnologyAdvice View source
Lighthouse Research Team
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Source verified Evidence graded
Value
45.8%
Unit
Percentage
Data Vintage
2023
Entity
Email subscribers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
TechnologyAdvice Primary Tier C
https://www.mailmonitor.com/10-best-practices-to-avoid-spam-complaints/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
10 Best Practices to Avoid Spam Complaints | MailMonitor
One of the most low-cost approaches in reaching out to customers and generating sales is through email marketing campaigns. This method can return $42 for every $1 invested on it, which means that it’s 40 times more efficient than Facebook or Twitter at attracting new clients. To make the most of th…
Original Research
TechnologyAdvice · Original study ↗

Poll conducted by TechnologyAdvice

Methodology documented
Industrymarketing
Plain Text
Email subscribers: 45.8% share of email subscribers marking emails as spam due to frequency. Source: TechnologyAdvice (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscribers-mark-spam-too-many-emails
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<blockquote cite="https://lighthousedata.io/data/subscribers-mark-spam-too-many-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45.8%</strong> -- share of email subscribers marking emails as spam due to frequency for Email subscribers<br><small>Source: TechnologyAdvice (2023) · <a href="https://lighthousedata.io/data/subscribers-mark-spam-too-many-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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