B
Evidence Grade B
Safe to Cite
Recent
41%
41% -- email open rates for subject lines containing recipient's company name (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (3)
Content Marketing Institute
Primary
Tier B
https://contentmarketinginstitute.com/content-distribution-promotion/email-marketing-tactics ↗
Source Article
7 Ideas for Your Email Marketing Based on Billions of Sends
Also cited by
brevo.com
https://www.brevo.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
According to 2025 Worldata research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
subject lines containing recipient's company name: 41% email open rates. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subject-line-personalization
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<blockquote cite="https://lighthousedata.io/data/subject-line-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email open rates for subject lines containing recipient's company name<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/subject-line-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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