B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- customer repurchase rate for Subaru (2017)
Subaru has a 68% customer repurchase rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mercer Capital
Primary
Tier C
https://cms.mercercapital.com/insights/blogs/ria-valuation-insights-blog/2017/esg-investing-comes-of… ↗
Source Article
ESG Investing Comes of Age Despite (or Maybe Because of) Trump
Neuroscience teaches us that branding matters because our brains remember things by categorizing them. If we feel an affinity for a particular category of product, whether real or imagined, we are more drawn to that product than similar products that our brains place in different categories.
As auto…
Original Research
Mercer Capital
· Original study ↗
Methodology
Brand loyalty figure cited in a valuation insights blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subaru: 68% customer repurchase rate. Source: Mercer Capital (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subaru-customer-repurchase-rate
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<blockquote cite="https://lighthousedata.io/data/subaru-customer-repurchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- customer repurchase rate for Subaru<br><small>Source: Mercer Capital (2017) · <a href="https://lighthousedata.io/data/subaru-customer-repurchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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