B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- students receiving no personalised content after sharing details for prospective students who shared details with universities (2023)
60% of surveyed students who shared details with universities stated that none of the content received was personalised.
- Early-stage panel development, sample size not stated
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vepple
Primary
Tier B
https://www.vepple.com/insight/blog/embracing-personalisation-to-capture-valuable-leads/ ↗
Source Article
Embracing personalisation to capture valuable leads | Vepple
When discussing goals and key results with Higher Education institutes, one common theme I hear is, “we need leads”. It’s interesting how what could be a potential lead for one university may not necessarily be the same for another.
So, what do you class as a lead?
Is it a fully completed, fifteen-f…
Original Research
Vepple
· Original study ↗
Methodology
Vepple panel question; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
prospective students who shared details with universities: 60% students receiving no personalised content after sharing details. Source: Vepple (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/students-no-personalisation-2023
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<blockquote cite="https://lighthousedata.io/data/students-no-personalisation-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- students receiving no personalised content after sharing details for prospective students who shared details with universities<br><small>Source: Vepple (2023) · <a href="https://lighthousedata.io/data/students-no-personalisation-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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