B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- mobile email usage share for tertiary students (2022)
84% of students check email on their mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.commissionfactory.com
Primary
Tier C
https://blog.commissionfactory.com/ecommerce-marketing/student-market-the-untapped-opportunity ↗
Source Article
The Student Market - The Untapped Opportunity
For many brands, the student market can form a significant segment of their target audience. We look at how brands can attract the student market and why they are important to the business.
Even though students typically do not generate a lot of income, they still spend a lot, and not just on two-mi…
Original Research
blog.commissionfactory.com
· Original study ↗
Methodology
Share of students who check email on their mobile devices; cited as source 11, which is not listed in the article's source list.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tertiary students: 84% mobile email usage share. Source: blog.commissionfactory.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/students-mobile-email-checking
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<blockquote cite="https://lighthousedata.io/data/students-mobile-email-checking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- mobile email usage share for tertiary students<br><small>Source: blog.commissionfactory.com (2022) · <a href="https://lighthousedata.io/data/students-mobile-email-checking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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